In “The Artistic Enfranchisement of Real Objects: The Artworld”, Arthur Danto outlines a new theory for the definition of what constitutes a work of art. I am still in the process of analysing and comprehending much of what he has written but there are some interesting quotes relating to the role of theory in creative work, and how theory affects the observer.
The basic argument of the quotes, that will follow, is that theory is what gives meaning to our expressions.
In this first quote Danto is discussing how one might interpret two exact duplicate rectangles printed within his essay. Each rectangle is oriented vertically, with a horizontal line approximately 1/3 from the bottom running from one side to the other. Danto discusses particular interpretations that could be made from the images, including objects of mass pressing downward, and the extension of a line in a space, then discusses the ramifications of the two interpretations. Danto then introduces an observer who has been witnessing all of this. “(the observer)..protests that all he sees is paint: a white painted oblong with a black line painted across it. And how right he really is: that is all he sees or that anybody can, we aesthetes included. So if he asks us to show him what there is further to see, to demonstrate through pointing that this is an artwork, we cannot comply, for he has overlooked nothing.” “We cannot help him until he has mastered the is of artistic identification and so constitutes it a work of art. If he cannot achieve this, he will never look upon artworks: he will be like a child who sees sticks as sticks.”
His argument is a provocative one and I may not be correctly paraphrasing, but for us to merely create something is not enough for it to actually be something. It must be able to transmit a representation or concept that the observer can identify. In this particular quote the greater onus and consequently, power is with the observer. The observer is responsible for making themselves capable of seeing beyond what is patently evident. In the same instance, the observer and their consciousness contains the ability to control the constitution of a work of art.
Further into his essay Danto discussing the work of Andy Warhol and the Brillo cartons. As a means of argument he compares the work of an artist who might take a ready made such as a Brillo carton and pile them high within a room, to a stockboy who lines the same cartons on to shelves, high above his head. Physically they could comprise the same space and volume and be made from the same components, yet one we would consider to be a work of art, and the other not.
“What in the end makes the difference between a Brillo box and a work of art consisting of a Brillo box is a certain theory of art. It is the theory that takes it up into the world of art, and keeps it from collapsing into the real object which it is.”
“Without the theory, one is unlikely to see it as art.”
So the argument here is clearly that Theory is fundamental for the creation of art. Without theory, we are left with just objects or materials.
I see a similar relevance to the work that we do as designers. While there is are some real distinctions between the origination and responsibilities of works of art and products or interface designs, there is still the sense that there is something that distinguishes the non-designed objects from the designed (not to be confused with poorly designed vs. well designed.)
To extend Danto’s argument to our field, a design is based on theory, which is the force of it’s creation as an entity. Without theory it remains merely an object.
The ramifications of this argument may be problematic to some - if we are faced with two identical objects, one which was merely produced without a theory as to it’s constitution as either a piece of art, or as a designed object, then one is designed (or art in Danto’s argument) and one is not.
No doubt more consideration will take place as I continue to read and interpret this work.



